In celebration of its newest beer, Nirvana IPA, which launches April 20 in the tri-state area, Brewery Ommegang is offering limited edition growlers and opening a Growler Store in NYC from April 13-19. Continue reading →

This week we had life-size fun launching the EMC VSPEX BLUE hyper-converged infrastructure appliance at VMworld 2015. Overlooking the San Francisco skyline, the reception incorporated the product’s “teamwork” theme by featuring an inflatable human foosball field, providing an interactive way for attendees to relax while simultaneously testing their ability to work as a team.

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Any marketer today knows the importance of social media. From Facebook to Instagram to Twitter to Snapchat to Vine to Pinterest, each platform offers unique features for different audiences. Social media also makes it possible for your marketing campaign to live on in the digital world and spread your message.

You may understand it’s important to include a social element in your marketing campaign, but do you know which platform is right for you? Or where to get started? In this series, we’ll take a look at different social media networks and walk through the pros, the cons and the different use cases for each. First up: Snapchat.

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This weekend was the seventh anniversary of the Food Network New York City Wine & Food Festival, bringing together culinary chefs, icons and fans for delicious food and drinks. Ole Smoky brought some of its Tennessee moonshine, proudly pouring at five different associated events: Meatopia X: The Carnivore’s Ball, the Grand Tasting, Stacked: A Sandwich Showdown, Rachael Ray’s Feedback: Chefs and Cocktails and Mohegan Sun’s Cigars & Spirits.

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One of our most delicious clients, Emmi USA, can be found making the perfect pair at different food and wine festivals. September kicked off with Le Gruyere sampling and pairing at the Hudson Valley Wine and Food Fest and New Jersey Skyline Wine Festival, and will continue this weekend at the Greenwich Wine and Food Festival. Anyone in the NYC area can also find Emmi near the Flatiron building from 10 a.m. – 4 p.m. on Monday, Sept. 29.

See some photos of the Emmi team in action at the New Jersey Skyline Wine Festival:

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TGIF! In terms of widespread conversation about different events, this week was busy. Apple announced two new iPhones and its entry into wearable technology with the Apple Watch, Honey Maid took another stab at highlighting today’s wholesome families, Bud Light’s Whatever USA finally came to life and America remembered the 13th anniversary of 9/11. Here’s what we’re hooked on (and why).

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With the kickoff of NFL season officially underway (albeit not drama-free), it’s only appropriate that our catch of the week falls with the San Francisco 49ers.

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99 bottles of beer on the wall, 99 bottles of beer. Take one down, pass it around…

It’s surprising no beer company has jumped on this song until now, but it seems appropriate that the one finally taking these lyrics to heart is from Texas, where everything is bigger.

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Turns out there’s an even faster version of fast food, and it comes in the form of kiosks or vending machines.

Box Brands, the maker of the Burrito vending machine, is stepping up its game and redefining pizza boxes. New machines called Pizza Boxes will bake – not microwave – 10-inch pizzas in 90 seconds for $5 each.

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We think it’s important to keep up with the ever-changing world of marketing so we can help deliver the most innovative ideas and campaigns for our clients. Check out what we’re hooked on this week!

Snapchat’s Pitch Deck

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Snapchat has more than 30 million users who send 700 million photos and videos a day. This incredibly strong engagement and user base has led the company to a $10 billion valuation. Many brands are embracing the app: 16 Handles offers Snapchat coupons, and brands like Nissan, Mondelez’s Sour Patch Kids is one of many brands hiring Vine star Logan Paul to take over accounts and media outlets like Mashable, The Verge and MTV are just a few of many names using Snapchat to share behind-the-scenes Snaps. Digiday shared Snapchat’s pitch deck this week, highlighting the whos, whats, whens, wheres, whys and hows for businesses using Snapchat. Continue reading →