Catch of the Week

Why are women always apologizing? Saying, “I’m sorry,” has become almost a reflex for women in everything they do, and Pantene is urging women to change their habits and stop apologizing, bringing “sorry, not sorry” to life.

Pantene’s #ShineStrong series aims to empower women. “When you’re strong on the inside, you shine on the outside,” the company says. In its most recent video, “Not Sorry,” Pantene highlights how frequently women apologize without even realizing it, and how eliminating that is a move toward empowerment and stronger women, making it our catch of the week: