We think it’s important to keep up with the ever-changing world of marketing so we can help deliver the most innovative ideas and campaigns for our clients. Check out what we’re hooked on this week!

Snapchat’s Pitch Deck

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Snapchat has more than 30 million users who send 700 million photos and videos a day. This incredibly strong engagement and user base has led the company to a $10 billion valuation. Many brands are embracing the app: 16 Handles offers Snapchat coupons, and brands like Nissan, Mondelez’s Sour Patch Kids is one of many brands hiring Vine star Logan Paul to take over accounts and media outlets like Mashable, The Verge and MTV are just a few of many names using Snapchat to share behind-the-scenes Snaps. Digiday shared Snapchat’s pitch deck this week, highlighting the whos, whats, whens, wheres, whys and hows for businesses using Snapchat.

Why we’re hooked:

When Snapchat announced “Our Story” earlier this year, it opened the door for event sponsors to include content in an event story or increase engagement and awareness around a specific event. Combine this with Geofilters and all the ways brands are already experimenting with how to make the most of marketing with Snapchat, this deck justifies the potential for brands.

Twitter Accounts Your Friends Follow

Most Facebook users are probably familiar with a feature on Facebook that shows a post from an account you don’t follow, but your friends do. This idea of “suggested pages” is apparently spreading to Twitter, too. Users reported seeing accounts they don’t follow popping up on their feeds, but Twitter has not confirmed anything

Why we’re hooked:

For brands, this could be a great addition as it raises awareness of your account to a wider audience and could lead to more likes and engagement. However, this is a tricky move, because a Twitter feed is all about who the user chooses to follow. If it’s not an ad, and it’s not an account you follow…will people be happy it’s there?

Speaking of Twitter Ads…

In other Twitter news, the social network announced objective-based campaigns, reports and pricing this week. For example, brands can select what they want most from a campaign: followers, website clicks or conversions, tweet engagements, Twitter leads or app installs or engagements.

Why we’re hooked:

The ability to tell Twitter exactly what you want out of a campaign, pay only for those results and have more targeted performance metrics and analytics is great news for brands. In today’s world of big data, words like “cost per conversion,” “objective-based pricing” and “track conversions” are king.

Not to keep talking about Twitter, but…

Old Navy showed off a vending machine that dispenses free flip-flops in exchange for tweets. Called “Tweet for Your Feet,” the machines were placed in 36 high-traffic spots and required users to complete a fill-in-the-blank message. (“The best place to wear flip-flops is: _______”) The campaign supported Old Navy’s second-biggest promotion of the year, the $1 flip-flop sale.

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Why we’re hooked:

We love experiential, and we love social media. The “tweet for a prize” idea isn’t new, but it’s still a creative way to engage users, draw attention to a promotion and utilize social to spread the word.

Tinder Puppy Love

Uber is a transportation service, but that doesn’t mean it wasn’t a great idea to start delivering Christmas trees or delivering kittens for National Cat Day. Tinder is following Uber’s lead by steering slightly off path and using the matching service for pet adoption instead of romantic interests. Tinderers who swipe yes to one of the puppy pics receive a message with a link to a nonprofit that rescued the dog, and they’ll get information on adoption and volunteering.

Why we’re hooked:

This adds a whole new level of value to Tinder’s location-based matching service, and it’s a beneficial feature, delivering impact to a local community.

Pinterest Messaging

Up until now, Pinterest users could send pins to each other, but they could never actually engage in a conversation about them. A new update introduces messaging to make pinning even more addicting, fun and collaborative by being able to message someone directly in Pinterest.

Why we’re hooked:

Facebook just moved Messenger to a completely separate app from Facebook, Instagram announced Instagram Direct, Twitter is working on improving Direct Messaging and Snapchat added Chat. We’re sensing a theme here. Beyond the overall trend in social media for easier group and one-on-one messaging, this makes Pinterest an even better platform for planning events, creating conversation around specific projects and sharing in general.

 

 

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