It was 102° in the shade and the music was hot too at Rock The Bells, a two-day, three-stage hip-hop festival featuring headlining acts Wiz Khalifa, Ice Cube and Kid Cudi at the NOS Events Center in San Bernardino, CA. Boost Mobile took center stage engaging consumers in a lively debate of pop culture issues via BBM (Blackberry Messenger). The Boost Mobile experience featured five stations showcasing the latest BlackBerry phones for consumer interaction. Boost Mobile infused the area with energy between sets on the nearby main stage as its DJ and emcee welcomed thousands of consumers during the weekend. Next stop: Shoreline Amphitheatre – Mountain View, CA, then PNC Bank Arts Center – Holmdel, NJ. See you there!