This week we had life-size fun launching the EMC VSPEX BLUE hyper-converged infrastructure appliance at VMworld 2015. Overlooking the San Francisco skyline, the reception incorporated the product’s “teamwork” theme by featuring an inflatable human foosball field, providing an interactive way for attendees to relax while simultaneously testing their ability to work as a team.

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Any marketer today knows the importance of social media. From Facebook to Instagram to Twitter to Snapchat to Vine to Pinterest, each platform offers unique features for different audiences. Social media also makes it possible for your marketing campaign to live on in the digital world and spread your message.

You may understand it’s important to include a social element in your marketing campaign, but do you know which platform is right for you? Or where to get started? In this series, we’ll take a look at different social media networks and walk through the pros, the cons and the different use cases for each. First up: Snapchat.

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This weekend was the seventh anniversary of the Food Network New York City Wine & Food Festival, bringing together culinary chefs, icons and fans for delicious food and drinks. Ole Smoky brought some of its Tennessee moonshine, proudly pouring at five different associated events: Meatopia X: The Carnivore’s Ball, the Grand Tasting, Stacked: A Sandwich Showdown, Rachael Ray’s Feedback: Chefs and Cocktails and Mohegan Sun’s Cigars & Spirits.

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One of our most delicious clients, Emmi USA, can be found making the perfect pair at different food and wine festivals. September kicked off with Le Gruyere sampling and pairing at the Hudson Valley Wine and Food Fest and New Jersey Skyline Wine Festival, and will continue this weekend at the Greenwich Wine and Food Festival. Anyone in the NYC area can also find Emmi near the Flatiron building from 10 a.m. – 4 p.m. on Monday, Sept. 29.

See some photos of the Emmi team in action at the New Jersey Skyline Wine Festival:

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Eighteen states, 15 cities, 14 days and hundreds of MINI Coopers: Welcome to MINI TAKES THE STATES 2014.

MTTS is one of the largest road rally events, bringing together MINI owners from all over the country for one epic road trip. This year’s route kicked off in San Francisco with Tony Hawk last weekend and runs cross-country, ending in Boston on August 10. The tour includes events each night, including bowling in the world’s largest bowling alley in Reno, keeping it weird in Austin, rocking out at The Rock and Roll Hall of Fame and Museum in Cleveland and much, much more. Peeps Minis will be there for all of them as GNF manages the Peeps Minis-sponsored MINI and its driving team. They will be spreading the word, and the taste, as they sample New Peeps Minis at all the stops.

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Not surprisingly, Stride’s 2nd year as a Dew Tour sponsor ended on a high note…10,000 feet high as a matter fact. We were happy to be in Breckinridge, CO this past weekend as the weather was incredible and the excitement in the crowds was electric. Continue reading →

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Stride’s 5th Dew Tour event, 2nd in San Fran, was met with awesome weather and outrageous tricks – including the ones at our POD located in the Dew Tour Village! Our Stride slackliners were out in full force, teaching consumers how to master the slackline and putting on crazy shows at the Stride Slackline Jam Continue reading →

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GNF and TAG Heuer King of Prussia Plaza and Garden State Plaza boutiques had a fabulous turn out for the exclusive private screening of Ron Howard’s newest film, RUSH. TAG Heuer , an official partner of RUSH, offered tickets to their most loyal clientele in an effort to increase traffic to stores. Continue reading →

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As the season of giving begins, so does GNF’s efforts to pair Virgin Mobile’s Assurance Wireless, a government benefit program supported by the federal Universal Service Fund, with other charitable organizations in an effort to reach a shared target.

Our first pairing was just before the Labor Day weekend, with the well-established Meals On Wheels (MOW) organization at their Annual Conference and Common Goods Expo in Boston, MA. Continue reading →

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The 2013 Dew Tour kicked-off this past weekend in Ocean City, MD and the Stride brand was out in full force. Over the course of the 5-day event, thousands of consumers made their way to the Stride Experience where they were able to watch slacklining competitions and actually tryout the sport themselves. Continue reading →