Over Labor Day weekend Virgin Mobile took its music roots to the streets of Chicago, Boston, D.C., Minneapolis, Seattle, NYC, Dallas and San Francisco. In the most unusual of jam band performances – the Virgin Mobile street performers played instruments on…wait for it…the new Samsung GSIII! These highly unlikely pop-up concerts didn’t just entertain; they raised money for Re-Generation, the brand’s organization to help homeless youths.  Listeners were urged make a donation to the cause via text.

Rock on Virgin Mobile. Rock on